Commissioned to create a design for C-Water, an up-and-coming canned water company that sells desalinated ocean water. Because the brand is still in the early planning stages, my approach was to create a logo that was clean, simple, and adaptable and could be used as the foundation of the company's visual identity going forward.
Below are the guidelines/ideas I was provided:
Preliminary sketches / brainstorming:
Initial digital renderings:
Revised digital renderings (with the addition of a navy blue raindrop):
The addition of the raindrop made a huge difference to the overall feel of the design -- not only did it allow me to introduce a second color into the design, but it also provided a frame that the "C" could fit nicely into. My favorite designs are those that include distinct shapes, such as SmartWater, and I wanted to emulate that here. But something didn't feel quite right. Sure, it was nice to look at, but it didn't yet feel like a logo. Something needed to change.
I played around with the orientation and interplay of the shapes, eventually landing on this icon:
Now it felt like I was on the right track. I spent some time cleaning it up and making small changes that would make it easier to use across various platforms. The final design is below:
Alternative logos and other assets for digital use:
No slogan
Alternative Logo for dark/dark blue backgrounds
Alternative logo for light non-white/light blue backgrounds
LinkedIn Banner with Brand Name
